Pierre Cardin: French fashion giant dies aged 98
Legendary designer Pierre Cardin, whose futuristic and stylish designs helped revolutionise fashion in the 1950s and 60s, has died at the age of 98.
In a career spanning more than three quarters of a century, Futurist, reproducing fashions for consumption ready-to-wear, and branding his brand with an influx of products.
The French fashion giant’s career spanned more than 70 years, and his modern style helped usher in the post-war “golden age” of haute couture.
As an entrepreneur, he has also licensed his name to a wide range of products.
His family told AFP that he died in a hospital in Neuilly, near Paris.
“It is a day of great sadness for all of our family. Pierre Cardin is no more,” they said in a statement. “We are all proud of his stubborn ambition and boldness that he has shown throughout his life.”
After announcing the news, his official Instagram account posted one of his quotes: “I have always worked in my own style, which is different from all others. I have always intended to be different, because this is the only way to survive.
She said that after a lifetime of more than a century, France and the world had left “a unique and wonderful artistic heritage” and not just in fashion.
Born in poverty in 1922 near Venice in northern Italy, his family immigrated to France when he was a little child.
His family said, “Italian by birth, Pierre Cardin never forgot his origins while bringing unconditional love to France.”
He grew up in the French industrial city of Saint-Etienne, trained by a tailor in Vichy at the age of 17, and already specialized in women’s suits.